Search Engine Marketing
What It Is...Search engine marketing (SEM) is a product that helps place advertisers near or at the top of search engine results pages when users type in relevant keywords or search terms.
Why use it...SEM targets ads based on what a user is searching for in their moment of need. SEM
reaches an audience that has intent while they are searching for a product or service that the advertiser offers. SEM ads can lead to higher interaction rates.
Advertiser objective: Conversion
Display & Video Display
What It Is...Display ads are relevant banner ads that are placed on both desktop and mobile versions of websites. These ads are highly targeted, reaching specific locations, demographics and groups with certain online habits.
Video Display ads are 15- or 30-second commercials that play before, during and after premium video content. Similar to display ads, video ads are highly targeted, reaching specific locations, demographics and groups with certain online habits.
Why Use It...Display excels at consistently reaching a core audience of the most qualified customers. By creating a full suite of ad sizes, advertisers can reach users on any type of device. Video benefits advertisers that want to reach their customers in a more engaging manner. Video ads have the ability to occupy 100% of available screen space.
Video benefits advertisers that want to reach their customers in a more engaging manner. Video ads have the ability to occupy 100% of available screen space.
Advertiser objective: Awareness, consideration
Geofencing & Video Geofencing
What It Is...Geofencing is location-based advertising that is specifically served to audience members while they are using apps and websites with location service enabled. Geofencing uses ad serving technology to serve ads to users when they enter the virtual fence(s) that has been set up for the campaign.
Video geofencing is location-based advertising that is specifically served to audience members while they are using apps and websites on mobile devices and tablets with location service enabled. Video geofencing uses ad serving technology to serve ads to users when they enter the virtual fence(s) that has been set up for the campaign.
Why Use It...Geofencing is a valuable product to use when advertisers know where their customer base gathers. Geofencing is a productive way for advertisers to reach customers while they are in a position to make an immediate purchase.
Just like geofencing, video geofencing is very useful for advertisers when they know where their customer base gathers. Video geofencing helps advertisers reach customers while they are in a position to make an immediate purchase.
Advertiser objective: Consideration, Conversion
OTT (Over The Top
What It Is...Over-the-top (OTT) ads are 15- or 30-second video commercials that are served to users on desktop and laptop computers, mobile devices, tablets and smart TVs. These ads play before, during and after premium video content, such as shows and movies, while viewed over an internet connection. Connected TV (CTV) ads are a form of OTT ads that are served to TV-sized devices.
Why Use It...OTT/CTV allows advertisers to reach valued consumers while they stream their favorite
programming. OTT/CTV creates a dynamic video experience that can drive increased brand recall. CTV fills 100% of available screen space.
Advertiser objective: Awareness, consideration